Looking to Host a Meeting in 2017?
Welcome to the 3 West Club Blog. We look forward to educating you on tips and trends on the meeting and events industry. check back weekly as topics will change.
2016 proved to be a fruitful year for meetings and events.
Top trends for 2016 Include:
1) Hotels Flex Their Muscle
North American hotels retaining the upper hand in price negotiations.
2) Lead Time Becomes Scarcer
As a result of the strengthening seller’s market, planners are going to have to work harder to convince their meeting owners to commit to events farther ahead.
3) F&B Gets Healthier & Pricier
Planners are facing a bit of a double whammy when it comes to food and beverage budgets.
4) Meetings Morph into Experiences
Need to create a compelling meeting experience for attendees.
5) Mobile Apps Matter
Mobile meeting and convention apps are becoming ubiquitous for all but the smallest gatherings.
6) Virtual & Hybrid Meetings Multiply
Planners use virtual/hybrid meetings to save on costs, reduce travel and time out of office and to reach a broader audience.
Most Popular Meeting Types
TYPE OF MEETING
NUMBER PER RESPONDENT
|Training ||15.7 |
|Internal Team Meeting ||14.7 |
|Sales/Marketing ||12.2 |
|Conferences/Trade Shows ||10.0 |
|Senior Leadership/Board Meeting ||8.1 |
|Advisory Board ||7.6 |
|Incentive/Special Events ||6.2 |
|Product Launch (Internal/External) ||5.1 |
Source: Successful Meetings (http://www.successfulmeetings.com/Strategy/Meeting-Strategies/Top-Meeting-Trends-2016/)
3 West Club
3 West 51st Street
New York, NY 10019