2017 Wedding Colors

wedding colors for 2017

at the 3 west club all we do is execute your plans of having a spectacular once in a life time wedding. although today's blog we bring you anticipated wedding colors for 2017, we also acknowledge the fact that your wedding color can come from literally anywhere and not just essentially a blog or other source. we are more than happy to assist you in planning your wedding here with us at the 3 west club.

Pictures Provided by: https://www.elegantweddinginvites.com/top-10-wedding-color-combination-ideas-for-2017-trends/

3 West Club
3 West 51st Street
New York, NY 10019

5 Cockails for the Holidays

5 cocktails for the holidays



Unsweetened coconut cream or Cream of coconut (Such as Coco Lopez)
1 tbsp. ground nutmeg
1 vanilla bean
8 Cinnamon sticks
750 ml Añejo or spiced rum

Combine all the ingredients except the rum in a saucepan over medium heat.
Bring to a simmer, stirring constantly.
Remove from the heat, let cool and stir in the rum.
Transfer to bottles (making sure that at least one cinnamon stick goes into each bottle), seal and store in the refrigerator.
Serve over ice in rocks glasses and garnish with cinnamon sticks.

Candy Cane Cocktail

2 oz strawberry vodka
4 dashes white creme de menthe
2 ½ ounces cranberry juice

Combine all the above ingredients in a cocktail shaker.
Combine well and strain into glasses.
Use crushed candy cane as a garnish around the rim.

spiced eggnog

6 eggs
3 cups milk
8 tbsp. sugar
½ teaspoon ground nutmeg.
Spiced Rum

Use an electric mixer to the beat eggs in a large bowl.
Gradually add the 3 cups milk and 8 tablespoons sugar to your mixture until it has thickened slightly.
Set your burner on the lowest possible setting and heat your ingredients in a pan until the mixture is thick enough to coat the back of a spoon.
Next add the 3 teaspoons vanilla essence and ½ teaspoon ground nutmeg.
Cover with plastic wrap and refrigerate until chilled.
Now to spice it up! Add 1 ½ ounces spiced rum per glass to 4 ounces of eggnog, stirring together. Top with a pinch of either nutmeg or cinnamon.

berry little cocktail

½ cup sugar
1 ½ cups water
Add a cup of fresh cranberries
2 ounces of champagne
1 ounce ruby red grapefruit vodka
1 ounce cranberry juice
1 ounce black currant juice

Dissolve ½ cup sugar into 1 ½ cups water in a medium saucepan over medium-high heat.
Add a cup of fresh cranberries and simmer for 5 minutes or until softened before removing from the stove and letting cool.
Strain your berries and place them on a tray in the freezer for at least 2 hours.
For each drink, you will need to chill 2 ounces of champagne, 1 ounce ruby red grapefruit vodka, 1 ounce cranberry juice, and 1 ounce black currant juice.
Mix liquids in a champagne glass and garnish with a skewer of 4 or 5 frozen candied cranberries.

peppermint white russians

INGREDIENTS (makes 2 drinks)
2 oz Peppermint Mocha Kahlua
1 oz vodka
2 oz milk or cream

In a large glass or pitcher, combine all the ingredients and stir to combine.
Divide between small glasses and add ice to fill up the glass. Serve.
(Optional): crush peppermints or candy canes, wet the rim of the glass, and press into the candy. This make for an especially festive presentation!

Sources: : http://www.liquor.com/the-10-best-christmas-cocktails//2/

3 West Club
3 West 51st Street
New York, NY 10019

Hosting a Holiday Party for your Company (Do it)

host a holiday party for your company

With Thanksgiving behind us, many employers are now focused on end-of-year holiday parties. The 3 West Club does have some limited dates still available for a holiday party in December. Contact us today for more information!

(Photo Courtesy of 46Minna)

Corporate holiday parties offer numerous benefits for employers and employees alike. Employees are the heart of a company, and a holiday party is a great way to express your appreciation and thank your team for another year of hard work.

Why should we host a company holiday party?

Research shows employee appreciation can inspire increased productivity, retention and satisfaction among employees. An end-of-the-year party provides an enjoyable evening for employees and allows companies to show their appreciation in a more personal way.

Benefits to having a company holiday party:

It builds culture.

If you’re trying to establish your company culture (or want to reinforce it), the holiday party is a great opportunity to demonstrate what you’re all about. If you try to prioritize individual recognition, you can have an awards ceremony during the party.
Plus, parties are fun! Your employees want to have a good time. While it might seem insignificant in the grand scheme of things, having a holiday party shows you’re a company that values employees’ happiness—and that you’re a genuinely fun place to work.

It boosts morale.

Ending the year on a high note with some fun can boost morale, leaving employees with a high opinion of the company and their work as they break for the holidays. Additionally, it can present an ideal way to kick off the New Year on optimistic footing, empowering your team to return with enthusiasm and energy.

It helps you and your employees get to know one another.

Getting to know your employees as people, not simply as workers, is essential for teams to succeed. Interacting with your employees at a social gathering is an excellent way to accomplish this goal. You can gain insight on how to work best with them in a professional setting by simply listening to their interactions.

Celebrating together is also a great opportunity for your employees to get to know one another. Often at the office, employees only get to interact with others within their department. Having an inclusive company holiday party affords your co-workers the opportunity to meet and mingle with people they might not otherwise get to talk to on a regular basis. Employee bonding in a social context is a key element of team building, which is necessary to produce the best results.

It shows gratitude in a personal way.

It’s true: giving your employees a year-end cash bonus or extra PTO is an amazing way to say thank you for their hard work. However, they will also appreciate a more personal way of showing gratitude. Having a party for them says that you value them as both employees and people—they aren’t just a faceless entity you can throw a check at and call it personal recognition. If you really want to go the extra mile, you can hand out “awards” to employees at the party to show them that you truly appreciate their contribution to your organization.

Now that you’ve decided to host the party, don’t forget to think outside the box to create an event that your employees will be excited to attend.

Please consider these tips for planning a memorable holiday party for your employees.

  1. RSVPs should be voluntary. If attending a company party is mandatory, you may be opening your business to a number of wage-and-hour-related issues. Plus, feeling “forced” to attend an event can really put a damper on holiday cheer.

  2. Pick the venue and entertainment carefully, and keep safety top-of-mind. Consider asking employees for suggestions during the planning process to promote participation.

  3. Create a festive setting where everyone feels welcomed.

  4. Ask managers to lead by example. Employees will often look to their supervisors for cues on proper demeanor at work events. Designate specific individuals to oversee conduct and gently remind employees that company conduct policies apply at the holiday party.

  5. Promote responsible consumption

If alcohol will be served, urge employees to drink responsibly and have a plan to manage the inherent risks:
▪Consider limiting choices to wine and beer with a variety of non-alcoholic options available.
▪Use a drink ticket system to help limit consumption. End service an hour before the party ends.
▪Hire professional bartenders. Don’t let employees serve themselves.
▪Managers should remain alert and watch for employees who may be drinking in excess.
▪Arrange for company-paid transportation for any employee who cannot safely drive. Make sure all employees are aware of this option in advance.

  1. Promote your company event with enthusiasm, and be conscientious. Practicing responsible party-planning doesn’t mean that you can’t also enjoy celebrating with work colleagues and friends.


Sources: http://www.uniquevenues.com/blog/planning-corporate-holiday-party-your-employees-will-want-attend

3 West Club
3 West 51st Street
New York, NY 10019

Top 10 Bridal Dresses for 2017

top 10 bridal dresses for 2017

there is still time to plan your epic 2017 wedding with us at the 3 west club. we will assist in making sure you have the best wedding of the year. with several top quality spaces, exceptional chef and staff, and spectacular customer service, we will make your wedding an unforgettable one.

1. 2017 will mark the year that brides aren't afraid to show their true colors! pink wedding? Why not? Of course, white is timeless and elegant, but perhaps not the best fit for the edgy, modern bride who wants nothing more than to shirk tradition and stand out.

2. trains & veils. The two classic elements stayed strong on the bridal runways, but with the sort of drama and glamour that would make for the perfect "flowing in the wind" Instagram and Snapchat moments. Veils were accented with embroidery, lace, beading and, in certain cases, Swarovski crystals; romantic trains ranged from a shorter church length to a Royal Wedding-esque cathedral style.

3. 2016 = year of the Crop (top). Remember to keep it classy and choose styles that show just a sliver of abdomen, with a skirt that sits high on the hips and a top that leans conservative. When it comes to crop top styles, less is definitely more.

4. Lace is always a bridal mainstay, but for spring 2017, there seems to be a profusion of it. we're predicting a bit more of that laid-back.

5. While capes appeared here and there over the past couple of seasons, the runway, street style and superhero favored toppers are officially having their moment in the bridal world. capes are everywhere for spring 2017.

6. Beachy bohemian will be big in the coming year, thanks to the trendy Raw Coast color palette. Think relaxed, flowing lace, drapey fabric off-the-shoulder details and high-low styles. Additionally, expect to see crown braids take the place of those ubiquitous flower crowns.

7. Bridal designers played up corsetry this season by accenting the bustier top with lace, embroidery, elaborate beading and creative illusion paneling (apparently, side boob is "in" for weddings). The '90s slip dress trend also made its way to the wedding aisle with silhouettes beyond the spaghetti-strap column: '30s-style peignoirs.

8. While sexy never goes out of style and will likely continue to be seen in 2017, many predict a return to traditional styles. forshadowed, a flood of fluffy, layered A-line shapes and long-sleeve styles à la Duchess Kate.

9. For the most daring of brides, a prediction of no dress at all has been made. Like the now-iconic Brandon Maxwell creation donned by Lady Gaga at this year’s Oscars, elegantly appointed pants or a craftily caped jumpsuit will add a modern edge.

10. it is predicted that a few fashion-forward guys will opt for the wardrobe change in 2017. While a classic dark tuxedo is ideal for the ceremony, guys can (and probably will) let loose for the reception, incorporating a more casual cream jacket or an on-trend pop of color like a steel blue.

Sources: http://www.weddingshoppeinc.com/blog/index.php/2016/03/28/2017-wedding-trends/

3 West Club
3 West 51st Street
New York, NY 10019

Choosing a Theme for Your Corporate Event

Choosing a Theme for Your Corporate Event

earlier this month we provided a list of five potential creative themes for your gala dinner events. in this week's blog we will provide you with some insightful information about choosing a theme for your next corporate event. the 3 west club would like to remind you that between our 6 uniquely different event spaces we can assist in making your corporate event everything you've planned it out to be.

Certified Speaking Professional, Chip Eichelberger, writes:

"Choosing your theme’s tagline is critical because it provides the centerpiece idea from which the meeting presenters will focus on. They must reinforce the key messages of the event that will be the clear call to action when everyone leaves. It is a challenge to continually come up with great meeting themes. I have compiled a list of some of the themes I have seen over the years for you. I hope it can help you brainstorm potential options. A few thoughts before you get to the list".

once you've selected your theme, you can intertwine elements of the theme into every part of your meeting.
such as:

Creating a logo (PPT template for the presenters)
Choosing a color scheme
Clarifying what the theme means for all presenters and what the leadership has decided to be the key messages – communicate effectively
Sending out teaser invitations by mail, email, audio and video clips
Coordinating special events, meals, experiences tied into your theme
Looking at potential teasers/gifts to be placed into the hotel rooms that can tie into your theme
Ordering ad specialty items that incorporate the theme – like shirts, bags, T-shirts, hats, pens, flash drives, etc. Even better, make them a surprising when they return to their hotel room.
Outfitting your staff with special shirts with the meeting theme logo so they stand out
Creating a follow-up program with a survey to ensure that the proper messages were received
Considering the gesture of recording key messages from the presenters for Mp3 downloads or sending out a CD/DVD to reinforce the messages

we also encourage you to take a look at unique venues (which the club just won an award for) latest infographic which directly relates to the same topic at hand.

Sources: http://www.franchisespeakers.com/choosing-a-theme-for-your-meeting/

3 West Club
3 West 51st Street
New York, NY 10019

3 West Club still has great availability for Holiday Parties

3 West Club still has great availability for Holiday Parties.

National Gobble Gobble Day (Thanksgiving) is days away. Plan your family gathering with us, and we’ll make sure it’ll be another year of delicious food and beautiful memories. Chef Gary would be more than happy to accommodate and incorporate your needs. Speak to our Director of Catering today.
In this week’s blog we bring you a list of our Top 5 Alternatives to the traditional Turkey.

1) Lasagna

Nothing brings a family together like a big plate of lasagna. The soft noodles, hearty sauce and gooey, melted cheese just warm your heart and soul with each bite.

2) Rotisserie chicken

You can roast a chicken the same way you would a turkey with your favorite herbs and seasoning, but in about one-quarter the time! Not only is chicken an easy dish to prepare, it's the most popular variety of poultry, so you'll satisfy everyone.

3) Salmon fillets

Does your family prefer fish to red or white meats? Then by all means, serve up salmon in place of your turkey this year! Salmon is a very mild fish that isn't overly fishy so it's easy to pair with a ton of different sauces without overpowering your senses. Plus, it's really easy to make and takes less than 10 minutes to bake or fry the perfect fillet!

4) Lamb

If you're looking for a little fancier menu option for Thanksgiving, skip the poultry and the fish and go for a stunning rack of lamb instead! Lamb is a hearty red meat that is as stunning to look at as it is delicious to eat.

5) Tofurky

Lastly, tofurky. Tofurky is a soy-based vegetable protein that is often eaten as links, sausages and burger patties. A new dish has been released with tofurky roast that is stuffed with wild rice and served with gravy, so vegetarians can enjoy the holiday festivities as well.

Thank you for reading and don’t forget to call (212-582-5454) or visit 3WestClub.com today to book your Thanksgiving and other Holiday Parties while the space is still available.

Source: http://www.sheknows.com/food-and-recipes/articles/975427/top-10-alternatives-to-turkey-on-thanksgiving

3 West Club
3 West 51st Street
New York, NY 10019

Tips for Attracting + Engaging Millennials at Your Event

Tips for Attracting and Engaging Millennials at Your Event

In this week's blog we bring you some vital tips for attracting and engaging millennials at your upcoming event.

1. Make your event website “social” .
When trying to attract Generation Y attendees, don’t stick to just the meeting basics (i.E. - event agendas and registration forms). Let the audience begin to interact before the meeting by incorporating social media widgets, enabling comments and featuring blog posts from speakers.

2. Host your event in a big city.
Researchers have found that millennials want to live and go to big cities where there is public transportation and a lot of nighttime activities.

3. Offer opportunities for professional networking.
research has also found that an estimated 80 percent of millennials are more likely to attend events that include a "peer-to-peer networking" and a "career networking and job opportunities".

4. Make education fun and interesting.
mobile applications and gamification in sessions and throughout the meeting will make learning much more interactive and keep your attendees focused as well as interested.

5. Make social media an event focus.
we live in an age where social medial holds great power. by creating a hashtag for the event you have attendees something to automatically engage about and connect everything occurring at the event to (subconsciously creating advertising for your company). you can also arrange to have tweets and posts displayed on projection screens throughout the space. another idea is incentivize the social interaction by offering a prize for the most interesting or engaging tweet.


Sources: http://www.meetingsimagined.com/tips-trends/tailor-your-event-millennial-audience

3 West Club
3 West 51st Street
New York, NY 10019

5 Creative Theme Ideas for Gala Dinner Events

5 Creative Theme Ideas for Gala Dinner Events

Want to host a Gala but don’t have a theme selection? Here’s a list of the most essential themes that make it a night to remember. Select a theme or call us today to help bring your concepts to life at 3 West Club.

1. Masquerade

One of the most popular gala themes is the masquerade. Its stylish nature supports the black suit, black dress attire and the atmosphere is already commonly associated with countless formal events. Red carpet, stylish décor, live music, acts, masks, and ballroom dancing are all elements of the masquerade theme.

2. The Oscars

All of the glamour associated with these prestigious award ceremonies supply a great building block for a gala dinner. Theatrical costumes, entertainment, and props will spark up your dinner and draw enormous praise from everyone and shock both, the art and entertainment lovers. The decor should involve a variety of elegant props such as the red carpet implemented in award shows to give your guests that authentic Hollywood feel.

3. Grand Gala

Stunning centerpieces, grand lighting, red carpets, and beautiful décor offer a sophisticated atmosphere for your guests. Select a rich color and have it paired up with either silver, gold, or other solid classic colors. Centerpieces will play a vital role in the execution of this gala them and they can be as simple as confetti to top hats, feathered masks, or silver decorations. Live entertainment can feature ballroom dancing, singing as well as stage shows.

4. Christmas

Depending on the time of season, the theme could be just decorating for the holidays. A Christmas theme offers an opportunity to take donations for your cause, or incorporation of gifts into the night. Centerpieces ideas can be limitless (fake mini Christmas trees, candles, basket filled with ornaments, flowers etc.) and empty boxes wrapped in wrapping paper provide inexpensive decorations that can add a stunning element to the affair and bring the Christmas spirit to even the meanest of them, Mr. Grinch!

5. Broadway

Nothing yells bright lights like Broadway. The Broadway Gala theme should include stage acting, rich colors, and an innumerable of lights. Broadway-themed events often feature a lavishly decorated stage with live either musical or theatric performances. White lights and black drapes make perfect decorations for the walls and windows while centerpieces can include anything theatre-related such as that of a playbill, a director's board, film etc.

Source: https://holidappy.com/party-planning/theme-ideas-for-a-gala-dinner-event

3 West Club
3 West 51st Street
New York, NY 10019

10 Classic American Dishes

10 Classic American Dishes

At 3 West Club our chef, chef gary and co., know nothing besides how to serve up the best dishes in the city on a daily basis. this week we bring you 10 classic American dishes that every American has tried at least once in their life time. try one of these classical dishes and more at one of your planned events or stay at the 3 west club.


When it comes to typical American breakfasts, there's one front-runner: pancakes. Variations abound, but you can't go wrong with a short stack of tender, tangy buttermilk flapjacks.

Club Sandwich

While its exact origins may be a bit of a mystery, there's no denying the club sandwich's place at the American table. This turkey take on the delicious double-decker adds sliced avocado and honey mustard to the mix for an extra tasty bite.

BBQ Ribs

Regional barbecue styles vary widely, but one of our favorite meaty menu items has to be glossy beer-glazed baby back ribs.

Macaroni & Cheese

It's creamy, it's cheesy, it's downright divine — it's macaroni and cheese.


Sometimes a steak is best served simply — generously seasoned with salt and pepper and cooked hot and fast for a burnished crust. Follow this technique for stellar results; the accompanying miso mustard sauce is merely optional (though delightful).

Mashed Potatoes

Thanksgiving is the most American of holidays, so it's only natural that its most popular side, mashed potatoes, is considered by many to be one of the United States' signature dishes.


It's on nearly every American restaurant's menu: the cheeseburger. This must-make take boasts gooey cheese, tomato, lettuce, and a zippy pickle-spiked sauce.

Pulled Pork Sandwich

Piled high with juicy, melt-in-your-mouth pork and crisp coleslaw, the pulled pork sandwich is a Southern standby.

Pumpkin Pie

Another beloved Thanksgiving dish is pumpkin pie. This Fall favorite is creamy, perfectly spiced, and oh so American.

Apple Pie

The idiom "as American as apple pie" says it all. This homey dessert deserves a home at any American feast.

Source: http://www.popsugar.com/food/Traditional-American-Dishes-13400225#photo-13400309

3 West Club
3 West 51st Street
New York, NY 10019

BizBash Live The Expo NYC 2016

BizBash live the EXPO NYC 2016

On a yearly basis, thousands of event and meeting professionals gather throughout the country in cities such as South Florida, Los Angeles, New York, and Washington, D.C. for BizBash live experiences. Although these events are once-a-year, one-day events, they are where the most influential names in the industry network, collaborate, discover, and become inspired to create incredible events.

What is BizBash Live Expo? It is the ultimate trade show and conference, packed with today’s hottest vendors, new ideas, thought-provoking education, and the latest trends in events.

This year promises a lineup of speakers to discuss the latest ideas, inspiration, and strategies for executing top-level events.
The forum and workshops will cover several topics, from advancing in your career to crafting successful event sponsorship strategies, plus insights on rites, rituals, and protocol from celebrated event designer David Monn. Addtionally, a luncheon on over-the-top events will feature a history of legendary New York fetes from Donald Albrecht, curator of architecture and design at the Museum of the City of New York, and an insider’s look at a recent $3 million bar mitzvah by Michael Cerbelli, C.E.O. and president of Cerbelli Creative.

The 3 West Club will be exhibiting at the bizbash expo. Come to our booth and learn more about what our venue has to offer your business for meetings and special events.

Follow the link below to register:

November 15, 2016

Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001

Source: http://www.bizbash.com/see-whos-speaking-at-bizbash-live-the-expo-new-york-2016/new-york/story/32890/#.V_aI4-TrtPY

3 West Club
3 West 51st Street
New York, NY 10019

2nd Annual Holiday Boutique

3 West Club

cordially invites you to our


November 10th, 2016
4:00 p.m. to 7:00 p.m.

Join us on November 10th from 4 to 7 PM for the 3 West Club’s Holiday Boutique. The 3 West Club’s Holiday Boutique showcases local retailers and artisans for your holiday shopping pleasure. This event is open to the public. We invite you to join us for a night of shopping, refreshments and delicious food.

Featured Vendors Include:

3 West Club
3 West 51st Street
New York, NY 10019

10 Tips to Improve Panel Discussions

10 Tips to Improve Panel Discussions

1. Carefully choose moderators and panelists. Skilled moderators bring out the best in panelists. Planners need to make sure in advance that moderators are knowledgeable about the industry.

2. Interesting and articulate panelists. diversity. the panel should have a wide range of speakers in terms of gender, age, background and viewpoint. there should be at most four participants who are all to be well-prepared.
3. Get rid of the long, draped table. Many agree it creates a barrier between panelists and the audience. one possible solution is for Speakers to be seated in a shallow semi-circle with a small cocktail table either in front or to the side of them.
4. Stress preparation. The moderator and panelists have to do more than just show up. The moderator should develop an agenda and prepare welcoming remarks, introductions and some initial questions. Panelists should do background research on the topic, and formulate both their key messages and talking points.
5. Formal rehearsals are unnecessary; however, the moderator should brief panelists on the process as well as ground rules for the session. it is likely that Spontaneity will be lost if the discussion is rehearsed in advance.
6. Structure the discussion to be more like a conversation. heavily Emphasize that the panel should be a lively discussion among experts sharing their thoughts and opinions, rather than a series of presentations.
7. Limit the number of slides. slides are to be used only to grab the audience's attention or make an abstract concept more understandable. detailed information should be displayed in a web link or printed handout.
8. Engage the audience early. Create a catchy title for the event, and make sure the topic is both trendy and fun. Create a buzz, even before the event. email marketing or social media can be used to ask attendees to submit three questions they would like to hear discussed.
9. Encourage participation. it is not recommended to wait for a Q&A at the end of the presentation to engage the audience. Today’s attendees want to participate immediately. the Use of technological tools will encourage participation.
10. Make it entertaining. most would consider it a known fact that the majority of People today have short attention spans. Every five to six minutes, do something interactive to stimulate the audience, such as a poll or a game.

Source: http://www.smartmeetings.com/meeting-planning/91957/10-tips-to-improve-panel-discussions

3 West Club
3 West 51st Street
New York, NY 10019



In today’s weekly blog, we bring you our top three 2016 Fall Cocktails. In a season full of sweaters, leaves dropping, fright, giving and pumpkin picking - take some time to enjoy these lovely drinks.


2 tbsp. sugar
1 tbsp. ground cinnamon
1 c. apple cider
1 bottle Champagne

On a small plate, combine sugar and cinnamon. Dip champagne flutes in water to wet the rims, then dip in cinnamon sugar mixture.
Fill champagne flutes 1/4 full with apple cider, then top off with champagne.


3 scoops vanilla ice cream
1/2 c. milk
2 oz. bourbon
1/2 c. chopped pecan pie
In a blender, combine vanilla ice cream, milk, bourbon, and chopped pecan pie.
Blend until desired consistency. (Add more ice cream if mixture is too thin, more milk if it’s too thick.)
Pour into glass and garnish with crumbled pecan pie.


1/2 teaspoon pumpkin pie spice
1 oz. heavy cream
2 oz. vodka
1 oz. coffee liqueur
Whipped cream, optional
Chocolate syrup, optional
Shake together pumpkin pie spice and heavy cream to combine.
Fill a rocks glass with ice and pour in vodka, coffee liqueur and heavy cream mixture.
Top with whipped cream and chocolate syrup if desired.

3 West Club
3 West 51st Street
New York, NY 10019

Looking to Host a Meeting in 2017?

Looking to Host a Meeting in 2017?

Welcome to the 3 West Club Blog. We look forward to educating you on tips and trends on the meeting and events industry. check back weekly as topics will change.

2016 proved to be a fruitful year for meetings and events.

Top trends for 2016 Include:

1) Hotels Flex Their Muscle
North American hotels retaining the upper hand in price negotiations.
2) Lead Time Becomes Scarcer
As a result of the strengthening seller’s market, planners are going to have to work harder to convince their meeting owners to commit to events farther ahead.
3) F&B Gets Healthier & Pricier
Planners are facing a bit of a double whammy when it comes to food and beverage budgets.
4) Meetings Morph into Experiences
​Need to create a compelling meeting experience for attendees.
5) Mobile Apps Matter
Mobile meeting and convention apps are becoming ubiquitous for all but the smallest gatherings.
6) Virtual & Hybrid Meetings Multiply
Planners use virtual/hybrid meetings to save on costs, reduce travel and time out of office and to reach a broader audience.

Most Popular Meeting Types

Training 15.7
Internal Team Meeting 14.7
Sales/Marketing 12.2
Conferences/Trade Shows 10.0
Senior Leadership/Board Meeting 8.1
Advisory Board 7.6
Incentive/Special Events 6.2
Product Launch (Internal/External) 5.1

Source: Successful Meetings (http://www.successfulmeetings.com/Strategy/Meeting-Strategies/Top-Meeting-Trends-2016/)

3 West Club
3 West 51st Street
New York, NY 10019


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