9 Ways to Increase Media Interest In Your Event

Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become a big celebration for the local business community and a new product presentation will be an important industry event. Media can be responsible for tens of thousands of people talking about your business. Below are a few ways to increase media interest for your event.

1. Prepare your strategy before distribution

Before sending the first press release about an event, consider your overall strategy for working with the media. It is very important to understand which media editors will be interested. If it is a social project or a particularly large-scale project, then the news media will want to write about you. If the project is connected with the internal tasks of the company, influential industry magazines and blogs may be interested.

2. Style is your everything

Each publication writes in its own style: Some use loud headlines, only publish texts shorter than three paragraphs or insert professional jargon, which can be unclear for a wider audience. You can save an editor’s time by adapting your press release for mass media. It is not necessary to rewrite the text every time, rather make minor edits to get to a couple of versions for different sources. If in doubt, read a couple of the publication’s articles then re-evaluate your text. If it doesn’t feel out of place, send it.

3. Follow the hierarchy

Generally, the media falls into two categories: mass (tabloid) and professional. The rule of the food chain works for both categories. When sending material to mass media, first write to those with large readerships, then write to smaller ones. If your press release interests larger organizations, then lower-ranked websites and publishers may repost the materials with reference to the original source. You’ll save time and effort, plus secure the trust of the large mass media because uniqueness of the original publication will belong to them.

The situation is slightly different with professional publications. In this case it is important that the information is presented individually to each publication—never send the same text to multiple media outlets. The best way around this is to dispense information to a variety of sources. In one release you can discuss the event’s VIPs or speakers, in another add other event schedule highlights and in yet another, describe an interactive element.

4. Make plans and follow them on time

You will need to outline the approximate plan of action before sending the first press release about your event to mass media. How many qualitative press releases (containing real information) can you prepare before the event? How often are you planning to send them to the media and to which publications are they going to be sent initially?

Make a schedule of the press releases, list the planned topics and never confuse matters with post-event press releases. The news that dispatched a day or two after an event will have long been “spoiled” and only dilute the newsfeed. Present your story as something hot and actual. Only then will it be interesting to mass media and readers.

5. How many emails will be enough?

The most important question often occurs after long preparation: How do you write to mass media editorial offices? If you can’t find any individual editor contact details, simply write to a corporate email—this is usually found under “contact us” on the organization’s website. Social networks can also help: Journalists and top bloggers sometimes include their email addresses there.

But please don’t send a press release as a personal message on Facebook or LinkedIn. Public people appreciate their personal space—for work they use email, for chatting with friends and for operational issues they use instant messengers or social networks. Do you like receiving promotional mailings in WhatsApp? At best, the material will be sent to the recycle bin; at worst you will be blacklisted.

6. Forget about bulk emails

Learn to write personalized messages to reach journalists and editors, otherwise your messages may be blocked by mail spam filters. Don’t be lazy: Send press releases in separate messages rather than mass mailing 10 addresses. Ideally, it is worth writing personally to leading journalists or editors, addressing them by name in the greeting. If there are no such contacts, it is appropriate to send it to a general editorial email address.

Try to make your letter a little bit different to the hundreds of press releases that editors receive every day. Begin with a personal greeting or a simple explanation as to who you are and why you are reaching out to the publication. It is important that your letter stands out from the general stream and that editorial staff immediately understand that it is an interesting subject worth working on.

7. Don’t dilute your brand with plugs

A logo on each photo and a long list of partners at the end of a press release can become a stumbling block for publication. Most media clearly separate advertising and editorial content, therefore they will remove info about commercial partners or even ask you to pay to have the news published. But what if you have already promised partners that you will mention them in the publicity materials? Our advice is simple, make the event interesting for the media, regardless of brands. The more you push the media to mention your partner companies through press releases or at the event itself, the less likely they will be to want to share it. Take an organic approach: Let the catering be so good that visitors and journalists want to know who is responsible for the buffet reception, and let the sponsor provide gifts.

The same rule applies concerning photos with company logos. Even if such photographs are published in the media, “advertising blindness” will affect readers and the logo will remain unnoticed. In this case, bold colors and striking color combinations, simple symbols and fonts will create the strongest identity. Just remember, mobile operators have already discovered this and have created strong brand identities without even mentioning their own name in the branding.

8. Share backstage

The final photo report or video from an event does not always show the real picture. Go slightly further and show another side of the action: the preparation process, final rehearsal, first guests meeting, etc. Backstage is often perceived as something very personal, because you show what wasn’t seen by active participants at the event. In addition, these shots are valued by trade publications for which off-screen material is more important and more interesting than a traditional multimedia report.

9. Build relationships

Working with the media is a relationship. Start building that relationship right away. To start, simply show care and a serious attitude: Save an editor’s or journalist’s time by sending prepared and crafted material which corresponds to the style of the publication. Don’t try to include all the info about the event in a single press release. If additional info is needed, they will write or call to get details.

And, of course, keep a database of friendly media, including personal email addresses and phone numbers of editors and journalists that are open to you. They have to be first to receive the details of hot and fresh news about your projects. After all, the one who possesses information rules the world!

Source: http://planyourmeetings.com/9-ways-to-drive-media-interest-for-your-event/

5 ways to motivate your team with recognition-rich meetings



Like some of our favorite superheroes who wore masks to avoid the spotlight, some of your best in-house talent are doing great work behind the scenes. Recognizing their efforts out of the spotlight is one of the best ways to keep your team motivated, as they chase those business wins both big and small! Ultimately, it’s all about building a culture of recognition in the workplace.

The importance of employee recognition is indisputable, so it’s crucial to prioritize recognition in the workplace. One of the best places to start with: The humble meeting.

You’ve probably had so many meetings in your lifetime, that you’ve quickly lost count. It’s because meetings are so regular and ubiquitous that they’re perfect opportunities to pioneer a better, stronger culture. So you know it’s worth doing, how are you going to get there?

Here are five tips for building a culture of recognition in the workplace through your meetings.

1. Cook up an appreciation sandwich

It’s as effective as it sounds delicious! An appreciation sandwich aims to start and conclude the meeting with opportunities to show appreciation to the team.

A good way to begin is through establishing the agenda and recognizing your team’s collective efforts in the broader business mission. Take time to identify how everyone’s work has pushed the team and the company as a whole closer to their goals.
Ultimately, you’re putting everyone’s efforts in context of the business vision and bringing everyone onto the same page.
Conclude the meeting with an opportunity for individual employees to identify wins from fellow team members. These moments of appreciation don’t have to be long. Rather, effective recognition requires regularity.

2. Bring everyone onboard

Culture begins with everyone. First and foremost, your managers aren’t omniscient beings, so it’s near impossible for them to catch everything. They won’t always be there to witness Sally’s nearly seamless software configuration or Dave’s accounting magic at it’s best come tax time—and they can’t be expected to witness everything.

Recognition from fellow employees means it’s easier to celebrate all of the wins—no more forgotten wins slipping through the cracks. Furthermore, many people often find peer recognition in the workplace the most rewarding.
The end of your meeting is a great time to give a quick shout-out and pat on the back to those legends that have gone above and beyond.

One way of collecting those wins is through a quick pre-meeting survey, giving everyone the chance to nominate people who they’ve seen doing great things that week. Creating a physical “wins” board is also a great option for recognizing everyone’s efforts and it becomes a conversation starter around the office.

3. Follow up with an actionable summary

The secret to brilliant meetings isn’t just about what happens within those minutes at the table. A successful meeting involves the following.

Everyone walks in knowing the agenda and objectives of the meeting.

Everyone walks away with greater knowledge, understanding and a clear direction to meeting team objectives. Excitement levels are high following a productive meeting, your next best steps are mapped out and your team is onboard to put your game plan into action.

Within 24 hours of your meeting coming to an end, it’s crucial to send a follow up email summarizing key points raised in the meeting—the sooner, the better! An actionable summary highlights the current situation, next best steps and team wins to celebrate.

4. Celebrate curiosity and learning

Investing in someone is a testament to your belief in their potential. You’re on their team, recognizing the blood, sweat and tears going into their work, appreciating their efforts and equipping them with the tools they need.

Ultimately, encouraging learning and development goes hand in hand with a recognition-rich workplace, so take the time in each meeting to check in with your self-motivated learners. Who’s taken time out of their week to “upskill” or recently completed a new certification or course?

Through encouraging curiosity and recognizing wins you’re motivating your team to go above and beyond and chase those business wins!

5. Always, always, say thank you

“Thank you” is one of those phrases parents will hammer into our heads from the time we’re little, yet it’s often overlooked and underrated. Saying thanks is a no-brainer for nurturing a culture of recognition in the workplace.

The secret to saying thanks the right way: Be specific. Identify the specific ways key individuals have gone the extra mile in the past week or month and thank them for their work. Often, big change can start simply with small words of gratitude.

At the end of the day…

Great business begins with great people. You’ve got the team together, so showing them you care and are on the same page with the same mission is a big motivator. When you’ve got your dream team together doing great work, everyone’s a winner—make sure they feel that way! How are you pursuing a stronger culture of recognition in the workplace?

Source: http://planyourmeetings.com/5-ways-to-motivate-your-team-with-recognition-rich-meetings/
Picture Source: http://www.dianedavidson.me/wp-content/uploads/2014/12/happy_people.jpg

7 Ways to Stop Forgetting Stuff at the Hotel

For many planners, discovering new cities or re-visiting old favorites is one of the more appealing aspects of the job. Accidentally leaving personal items behind at the hotel however, is not – but it’s an all too common occurrence in the rush to check out. So how to fool-proof your departure no matter how short you are on time? Try these simple hacks to help you keep track of your stuff when traveling for work or pleasure – and make it back home with everything you left with:

Set up the office.
As soon as you roll into your room, resist the urge to collapse on the bed, remain in work-mode for a few more minutes and set up your office headquarters. Clear the desk of all hotel items, signs, stationary, clickers, menus, etc., and stick ‘em in a drawer. If the room is short on desk-space, supplement it by dragging over an end-table or coffee table to add surface space to your work area. Lay out (non-confidential) work files, pens, snacks, waters, etc., and you’re ready for action.

Build your bathroom base camp.
Next, do the same in the bathroom. Start by clearing the sink area of everything but the drinking glasses and repurpose them to hold makeup, spare change, toothbrushes, shavers, etc. Organizing items in drinking glasses prevents items from rolling off the sink or sitting in puddles of water – and seems to result in less shifting around of your toiletries by the housekeeping staff.

For clothes, think open plan.
Quit hiding your clothes, shoes and accessories in closets or drawers, or on the back of the bathroom door. Tidy as it may be, placing stuff out of sight also puts it out of mind, making items easy to overlook when you’re racing to catch a flight. Instead, keep everything in full view, so when it’s time to pack up, items will be easier to spot – and quicker to collect and stuff in your suitcase.

Make the bathroom into a walk-in closet.
Centralize and store everything but your work supplies and electronics in the bathroom. Hang clothes up on the shower-rod. Store shoes and luggage under the sink. Before showering, hang clothes temporarily on the back of the bathroom door to help knock out wrinkles without ironing. Another big reason to avoid hotel drawers, closets and luggage racks? Doing so may help reduce the risk of bringing bed bugs back home in your luggage and clothes.

Contain your chaos – to only 2 areas.
Are you one of those travelers who throws stuff all over the room and then panics when a co-worker drops by? Granted, most people like to spread out a bit when on the road, but make your life easier by limiting your chaos to just two areas: the desk and the bathroom. This way, if your client drops by unannounced, all you have to do is close the bathroom door to hide your clothes, tidy up the desk (or not, if you want to look extra industrious!), and graciously offer the boss a seat, without needing to clear space.

Hang on to your phone charger.
Phone chargers top the list of left-at-the-hotel items, with phones following not far behind. So, how to hang onto both? Plug in where you’re more likely to see them easily, for example on the desk where outlets are usually plentiful. Plug in, leave the charger and phone in one of your favorite pairs of shoes and place on the desk. When its time to leave the room, just slip your shoes on and drop the charger right into your bag. Another reason to keep the phone out of arm’s reach? You’ll fall asleep faster and rest better with fewer phone-related disruptions.

Pack up your circus tent in seconds.
No matter when you’re heading out, you’ll leave less behind if you pack up almost everything calmly and neatly the night before you leave, versus in a tizzy 5 minutes before heading to the airport. Leave only the absolute essentials unpacked, place them next to the sink in the bathroom, and leave your packed suitcase in the bathroom as well. In the morning, toss the unpacked essentials in the bag and make your getaway, quickly and stress-free.

Happy travels!

Source: http://blog.elitemeetings.com/2017/02/7-ways-to-stop-forgetting-stuff-at-the-hotel/

10 Spring Wedding Ideas for 2017

Spring is upon us. To get us in the mood for bright flowers and longer days, here are 10 wedding ideas for Spring.



1. Lighthearted Wedding Invite


Some wedding themes, such as the incredibly popular "woodland" event, can work with every season. What changes about these themes is the color palette and surrounding details. We love the "foxy" example above with its muted color palette and more playful design. Another all-year staple is the floral wedding invite. Again, during fall and winter you might see florals in darker palettes and more formal illustrations. For spring weddings, you should highlight the sunnier days ahead with a vibrant and juicy palette.

2. Practical Destination Locales

If you want to have a destination wedding in a desert or Southern climate, spring might be a better choice than summer to keep yourself from melting in your wedding dress. This Palm Springs wedding (above) showcases the beauty of an outdoor event in a desert climate. However, this setting in August would be seriously uncomfortable.

3. Pretty Wedding Cakes

It's time to leave the rich jewel tones of winter behind and embrace wedding cakes decorated with sweet florals and pastel shades. This last winter, wedding cakes trended towards dark and metallic, so one that both looks and feels lighter will highlight the mood of your spring event.

4. Bridal Separates

For those brides in northern destinations, spring doesn't necessarily mean guaranteed warm and sunny weather. Although you certainly won't need a faux fur shrug, you also might not want a strapless gown for your outdoor ceremony. We're in love with bridal separates, not just for their chic aesthetic, but also their practicality. Pair a blush tulle skirt with an ever-so-slightly retro sweater for the ultimate spring wedding sophistication.

5. Farm Wedding Perfection

Weddings at local farms can be so charming during summer and fall, but we think there's something really magical about hosting them in the spring. With the budding leaves on trees and green pastures popping up, it's a significant and meaningful backdrop for your new life together. Plus, cute animals.

6. Rainy Day Preparation

Spring weddings have one big issue: the unpredictability of weather. And the old adage about rain being good luck is of little comfort when your guests are getting drenched. Spring days can go from sunny to apocalyptic rain showers in moments. Make sure to be prepared in a very stylish way by providing umbrellas to your guests in case of a sudden sprinkle. You can also incorporate colorful umbrellas into your ceremony and reception decor, or even your exit!

7. Focus on Greenery

Greenery-centric arrangements have grown so much in popularity over the last few years. However, for spring weddings these centerpieces and bouquets are even more appropriate. Particularly in early spring, flowers may not be in full swing yet, but leaves are. We love elegant greenery hanging installations as a way to transform a blank space into a spring paradise .

8. Spring-Inspired Flowers

For late spring weddings, bring on the tulips! This quintessential spring flower is often the first bloom to pop up and can be readily found during this time of year in a multitude of colors. This garden wedding centerpiece with orange tulips and carrots is a whimsical nod to spring, whereas the elegant boxed centerpiece reflects the bursting of fragrant gardens after a cold winter.

9. Herb Favors

While not all of your guests might have the green thumb necessary to nurture delicate flowers, everyone can grow herbs. Give your guests herbal favors either in seed packets or already potted starts that double as your centerpieces and reception decor.

10. Playful Details

The best spring wedding ideas are those that involve a whole lot of fun! Shake off the formality of winter events by adding playful details to your spring wedding. Throw in a pinwheel or two. Hand out lollipops. Create a dynamic kids' table that will make all the grown-ups green with envy. Spring weddings are the perfect time of year to play with whimsy.


Source: ​http://www.mywedding.com/wedding-ideas/colors-themes/10-trending-spring-wedding-ideas/
Picture Credit: http://img.huffingtonpost.com/asset/,scalefit_600_noupscale/56e9b0981500002a000b2411.jpeg

5 Conversations to Have Before Getting Married



Maybe you're in premarital counseling right now, or maybe it's the last thing on your mind. Either way, you already know there are a few touchy issues engaged couples are "supposed" to talk about before making it official. Well, we asked a few seasoned couples therapists to tell it to us straight. They mapped out the tough talks to have with your soon-to-be spouse before heading down the aisle, so consider this your guide to counseling yourselves.

You should talk about: Kids

If it hasn't already come up, now's the time to discuss whether you want children. But here's the surprising thing: You shouldn't stop there. Our experts agreed that it's important to discuss where you each stand on the issues that'll crop up once you start trying to have kids and when the tykes are actually around. "Are you open to adoption if it's necessary?" asks Rebecca Hendrix, a licensed marriage and family therapist in New York. And once you have kids, "How should they be disciplined when they disobey?" asks Vivian Jacobs, a licensed marriage and family therapist in New York. Issues like these can become knock-down, drag-out fights later on, so it's better to discuss them now.

But it's okay to disagree on: How many kids you think you want right now. "Once a couple has their first kid, they'll have a better idea of how many children they really want," says Jaclyn Bronstein, a licensed mental health counselor in New York. Right now, the number isn't as important, Jacobs explains, "as long as you agree on a timetable -- how many years you want to wait before having children."

You should talk about: Money and your careers

One of the biggest things married couples fight about is finances, so talk now to skirt arguments later, Bronstein says. Decide whether you'll pool all your money or keep separate accounts, and determine which accounts you'll draw from for everyday expenses and for big investments. And if one of you is a spender and the other is a saver, choose amounts to set aside for the future and for personal spending that you'll both be satisfied with. "No one has the right answer to what your money strategy should be," Jacobs says. "You just have to live within your budget, figure out what works for you, and be reasonable and communicate." On the same note, talk about your career plans. Where do you want to be in five years? How do you see your 9-to-5 -- and your salary -- evolving over your lifetime? Getting both your expectations in line with reality will cut down on money-related arguments later, Jacobs says.

But it's okay to disagree on: How many hours you should be pulling at work right now. "If someone has a busy job and works 12- or 14-hour days, that might be a big issue at the beginning of a marriage," Bronstein says. "But maybe they agree that getting financially stable is more important in the long run." That's a trade-off that works, she says.

You should talk about: Religion and values

Our counselors all brought up faith and moral values -- they might not seem like a big deal now, but religion and morals play a bigger role in marriage than some couples expect. "For a lot of people, fights happen when the other person turns out to be more religious than they thought," says Bronstein. Adds Jacobs, "You might go into marriage not caring, but the problems start as the children arrive and you're deciding how to raise them." So talk about your faith, and how you see it affecting your shared life, right now.

But it's okay to disagree on: Issues with your in-laws. Those family matters are common hiccups in any marriage and they're survivable. For example, "You can agree that it's okay he goes to see his parents and it's okay that you don't come every time," Jacobs says. The crucial part is that neither of you feels like the in-laws get priority over you, she says.

You should talk about: How you'll handle fights

Arguments are inevitable, but our experts agreed that it's how couples handle them that determines whether they'll get through the fights. "Make sure you understand each other's way of managing conflict," Hendrix says. She suggests thinking back to a recent fight: What happened? "Did one person refuse to talk, while the other couldn't sleep without resolving the issue?" she asks. Whatever your argument style is, hash out what counts as acceptable fight behavior and what's off-limits. "Tweak how you handle arguments to accommodate each other. If she doesn't like to talk about it at 2 a.m., learn to pull back a little," Hendrix advises.

But it's okay to disagree on: The little things. "People are going to disagree about how to run the house, chores, who cleans the bathroom," Hendrix says. "But those are the kinds of things that people can, if they work on their communication style, work through."

You should talk about: Your deal breakers and your bucket lists

If there's anything else that you know will drive you nuts in a marriage, it's better to chat about it sooner rather than later. "Let your partner know that you won't be able to tolerate it if he's always flirtatious with other women or if she blows all the money at Atlantic City," says Jacobs. On the other hand, you should also be up front about the big life goals you're dying to accomplish. Aiming to live in another country or own your own business someday? "Make sure your partner knows about that dream and is open to it," Hendrix says.

But it's okay to disagree on: Your hobbies and pastimes. "If your partner isn't into one of your passions at all, you can continue to do it on your own," Hendrix says. The key is making sure that you're both okay with how much time you spend apart.

Source: ​https://www.theknot.com/content/things-to-talk-about-before-marriage
Picture: ​http://www.terranea.com/assets/images/masthead/mast-5.jpg

3 West Club
3 West 51st Street
New York, NY 10019
 
 

Picking the Right Wine for Your Business Dinner



Picking the right bottle of wine at a business lunch or dinner has become almost as stressful as buying the appropriate anniversary gift for your partner, especially if you are on a budget. That makes spending $4,000 on a bottle of the 1982 Petrus most likely out of the question.

But wine lists are as getting so big these days that if you dropped one on your foot you'd break your toe. Not to mention people's tastes are ever-changing and, well, you need to close this deal. So do some homework. Most restaurants have their wine lists online. Study it before you go. Then you have the opportunity to look up the wines online and see what will work with your budget. But if you are like most of us and barely have the time to read your children’s homework, never mind a wine list, then you have to just go for it when you get to the restaurant.

So what do you do?

Take a deep breath and order a round of cocktails or a bottle of bubbly to buy yourself some time. Now your guests have something to drink while you dissect the wine list.


Here are three simple things to consider when choosing your wine:

1. Avoid the easy way out.

“Stay away from favorite varieties like Cabernet Sauvignon, Pinot Noir and Chardonnay,” says Mike DeSimone and Jeff Jenssen, a.k.a. the World Wine Guys , who are wine, spirits, food and travel writers. Too many people know the prices of those wines these days and many of those bottles -- like Caymus, Silver Oak, and Cakebread -- have big markups on wine lists because they are crowd pleasers.

2. Be brave and go for the unknown.

That means stay away from regions like California, Bordeaux or Burgundy. If you need to stay in Europe, there are tons of delicious affordable whites like German Rieslings, Spanish Albarinos, and Italian Pinot Grigios, says Alyssa Rapp, founder and CEO of Bottlenotes, an interactive media company in the U.S. wine and craft beer industries. And if you need a red, Spanish Tempranillos are inexpensive and consistently impress as well, says Rapp.

But there's no need to stay in Europe. Almost every corner of the Earth is producing wine these days – from South Africa to Bulgaria to even Virginia here at home. So spin the globe in your head and just pick a wine in your price range. If its something no one has had, it is easier to taste and critique it together. Then it becomes conversational and there are no expectations.


3. Don't be afraid to ask for help.

"If you’re not looking to channel Portuguese world explorer Vasco da Gama, then use your sommelier,” says Jessica Certo, wine director at Del Frisco's Double Eagle Steakhouse. This is what they are paid to do.

Certo always suggests you hold the wine list in front of your sommelier and discreetly point to a price. Say that you are looking to stay in that particular range. The sommelier will immediately understand and then all you have to do is be open-minded and leave it to her. Certo loves it when people say, “This is my budget bring me something I never had.” Then the wine tasting becomes fun and adventurous. It becomes part of the discussion, and could arguably be translated into the way you do business. Even better, your guests will have learned something knew...and may even walk away with a new go-to wine that consistently reminds them of their dinner with you. The added bonus will be that the wine is a respectable price point.



So the further you stay away from the predictable wines on the list, the more room you have to find a great, inexpensive bottle that your guests will love.

That’s all good business.


Source: https://www.entrepreneur.com/article/249718
Picture: ​https://static1.squarespace.com/static/50b3b799e4b01c11f0f37ec5/t/5803b017e6f2e133b164bfc7/1476636700725/wine.jpg?format=original


3 West Club
3 West 51st Street
New York, NY 10019

Most Popular Wedding Songs of 2016



According to Spotify, there are more than 6.7 million wedding-themed playlists around the world.

The streaming service examined all of them and created categories featuring the 50 most common first dance and wedding reception songs.

Out of those playlists, Ed Sheeran’s “Thinking Out Loud,” is the most popular first dance song in the world, and Journey’s “Don’t Stop Believin’” is top among reception songs. (At 683 million streams, “Thinking Out Loud” is actually the third-most-streamed track of all time on Spotify.)


10 Most Popular First Dance Songs:​
  1. “Thinking Out Loud” by Ed Sheeran
  2. “At Last” by Etta James
  3. “You Are the Best Thing” by Ray LaMontagne
  4. “All of Me” by John Legend
  5. “A Thousand Years” by Christina Perri
  6. “Make You Feel My Love” by Adele
  7. “I Won’t Give Up” by Jason Mraz
  8. “Everything” by Michael Bublé
  9. “Better Together” by Jack Johnson
  10. “Amazed” by Lonestar​


Top 10 Wedding Reception Songs:
  1. “Don’t Stop Believin’” by Journey
  2. “I Gotta Feeling” by the Black Eyed Peas
  3. “Marry You” by Bruno Mars
  4. “Billie Jean” by Michael Jackson
  5. “Hey Ya!” by OutKast
  6. “Single Ladies (Put a Ring on It)” by Beyoncé
  7. “Dancing Queen” by ABBA
  8. “I Wanna Dance With Somebody (Who Loves Me)” by Whitney Houston
  9. “Uptown Funk” by Bruno Mars and Mark Ronson
  10. “Brown Eyed Girl” by Van Morrison

What is your wedding playlist?

Source: https://www.buzzfeed.com/terripous/we-found-love-right-where-we-are?utm_term=.bv2b9eKmw#.qs9PoY9nQ​
Picture: http://www.bridalguide.com/sites/default/files/blog-images/real-brides-speak-out/rigo-claudia/first-dance/first-dance-glitering-lights.jpg​
 

3 West Club
3 West 51st Street
New York, NY 10019

10 Ways To Have More Productive Meetings



Who hasn’t struggled to stay awake through a three-hour meeting, or left a department-wide pow-wow wondering what the point was?

It’s amazing how many bad meetings we have to suffer through at work: Each month, people spend about 31 hours in unproductive meetings, and the U.S. spends a whopping $37 billion on salaries for hours spent in unnecessary meetings.

Here are 10 tips to ensure your meetings aren’t time-wasters.

State The Objective

How many times have you gone to a meeting with only a vague agenda and sat through a discussion with no end in sight? The most effective meetings are ones where the objectives are clear. A simple statement of what you hope to achieve can shave an average of 17 minutes off of your meeting. In my experience, a basic agenda, shared in advance with any relevant documents, keeps everyone on track.

Be Exclusive

When I get a meeting invite, I’ll usually ask (politely) if I actually need to be there. Often, office politics get in the way of who really needs to attend. Google caps attendees at 10 and Amazon has a “two pizza” rule (i.e., never have a meeting where you can’t feed the whole group with two pies). It all serves one purpose: only invite essential personnel, and you’ll find things stay on track.

Time It To The Second

I’ll often request 22-minute meetings. This idea comes from an Ignite talk by Nicole Steinbok, and may sound a little silly, but I’ve found it’s a hyper-effective way to keep everyone conscious of both starting and ending times. People tend to fill the amount of meeting time they’re given, so I generally get just as much done in 22 minutes as in a standard half-hour meeting.

Leave A Buffer

It’s amazing how often we’ll book back-to-back meetings without thinking about the logistics - the time it takes to walk from one office to the next, for instance, or to top up your coffee. Building in even five minutes between bookings (and there are plenty of calendar apps, like Calendly, that can do it automatically for you) will help avoid snowballing late starts for the rest of the day.

Ditch PowerPoint

At Amazon, Jeff Bezos banned PowerPoint outright. Too often, we’re stuck listening to a presenter read an entire slideshow, verbatim. Visuals can be a great tool, but if you’re using PowerPoint as a crutch, your meeting is going to feel like it’s on life support.

Change Your Scenery

A boardroom is usually the most sensible meeting space for a group, but when you’ve got a one-on-one booked, a walk-and-talk outside makes for a nice change of pace. Not only can it be an opportunity to get some privacy if you’ve got an open-concept office, but walking also helps creativity, according to a recent Stanford study. Plenty of big thinkers love walking meetings - in fact, they were Steve Jobs’ preferred method of conversation.

Provide Some Entertainment

Some people might hear “icebreaker” and groan, but a round-table question gets the conversation going. Or take it one step further and incorporate a team-building activity to break up a dull topic - the meeting we did with a short improv lesson had us all on the floor laughing and energized to tackle our agenda.

Unplug Your Laptops

Studies have found that students who use laptops have a harder time remembering what they learn in lectures and are less likely to understand complex ideas; the same goes for the office. When you’ve got half an eye on your email, you can’t be fully present. So unless you’re taking minutes or absolutely need your computer, turn it off.

Meet Face-to-Face

How many conference calls have you tuned out of? I’m guilty of it, too: letting my mind wander when I’m not physically in the room. One study found revealed that 65% of employees regularly do other work while a conference call is happening. (A full 47% have even gone to the washroom during a call). A good meeting is about connecting minds and ideas, and face-to-face is ultimately the best way to make that happen. That’s not always possible, but there’s really no substitute for face time.

Lead With Purpose

Great meetings happen when you have great leaders. It’s not always easy to be the one ensuring things are moving along, but someone has to be accountable for running meetings that don’t suck. Once you’ve set standards for efficient, effective and entertaining meetings, your team will follow - and meetings may start to be the best part of your workday.

How productive are your meetings?

Source: http://www.forbes.com/sites/brianscudamore/2016/06/15/10-simple-ways-to-have-more-productive-meetings/#15e4da60706f
Picture: https://media.licdn.com/mpr/mpr/p/7/005/0ae/277/2a19223.jpg; https://probonoaustralia.com.au/wp-content/uploads/2016/09/Women-leading-a-board-meeting-RS.jpg
 

3 West Club
3 West 51st Street
New York, NY 10019

What to Do If You Get Sick on Your Wedding Day


Of the disasters on the list of what you don’t want to happen on your wedding day, getting sick has to be pretty high up there. Most other mishaps are things you can find workarounds for, or even laugh about later. But falling ill on what is supposed to be the happiest day of your life means you will be feeling miserable and may even have to miss large parts of the reception that you spent months planning.

As much as getting sick may just feel like terrible luck, it’s something that can happen fairly easily. After all, the stress of coordinating the big day can weaken your immune system, and you are likely coming into contact with many different people as you finalize your special plans. While everyone’s immune system is different and we are definitely no substitute for a doctor, we do have some tips on how to help prevent becoming ill, as well as how to power through if you do.

To Prevent Getting Sick:
- Regularly take vitamin C in the week leading up to your wedding.
- Get plenty of sleep. Try meditation if your mind is going a mile a minute about everything that needs to be done.
- Eat healthy food, especially yogurt that’s low in sugar and has active cultures since that’s the kind of bacteria you do want!
- Wash your hands frequently, especially after handling something another person has touched.
- If you begin to feel a cold coming on, try zinc tablets to stop it before it starts. Just be sure to eat a full meal beforehand, as zinc can do a number on your stomach.


If You’re Already Sick:
- Load up on medication, but make sure to take non-drowsy formulas and don’t overlap on medicines that have acetaminophen. While it’s great at reducing fevers, it’s also easy to overdose on, which causes liver damage. Always follow the instructions carefully!
- If you lose your voice, avoid talking until it's time for the vows, and make sure the mic is on! People might just think you're choked up with emotion, but everyone will probably learn you were sick by the reception anyway.
- Ginger is a good natural cure for nausea and other stomach problems.
- If your wedding is on a hot day, avoid heat exhaustion or heat stroke (which can be very dangerous) by hydrating consistently. Speak up about not feeling well if your photographer is taking pictures outside.
- Use facial tissue with lotion in it in order to prevent your nose from turning red, and make sure your makeup artist gives you a touch-up kit.
- If you really need the extra rest, delay the ceremony a bit if you absolutely have to, and ask your officiant if they can shorten the service. You can also have your photographer start photos with your future spouse to give you some extra time.
Learn how to stay healthy while planning your wedding and ensure you'll feel your best on the big day.
Opening photo by Honey Honey Photography


Source: ​https://www.insideweddings.com/news/beauty/what-to-do-if-you-get-sick-on-your-wedding-day/3498/


3 West Club
3 West 51st Street
New York, NY 10019

2017 Meeting Trends

2017 Meeting Trends

a couple weeks back we blogged about some informative tips on how to increase your event sign-ups. this monday we are back with some 2017 meeting trends that will most likely occur throughout various companies. we highly recommend you follow these trends as well as any other meeting strategies that have worked out for your company the previous year. the 3 west club has several beautiful spaces available for you to host your company meetings and other events.


Making Teambuilding More Effective. As more millennials become meeting attendees, planners are looking for more active options for teambuilding events. Active elements can be incorporated into teambuilding events that focus on corporate social responsibility such as a few hours of beach cleanup, school refurbishment or bicycle-building contest where the finished products are donated.

Bleisure: Attendees Extend Their Stay for Enjoyment. One aspect of meetings that’s changed noticeably is the number of attendees extending their stay at the host property for leisure purposes. They come early or stay longer just to relax.

Maximum Impact from Property Space. Flexible space configurations are high in importance to planners when choosing a property, emphasizing the importance of multifunction space and the crucial role it plays in meeting planner’s decision making. It’s clear that they want to make use of as many spaces as possible at the host property for business sessions, as well as social events.

Importance of Technology at Every Stage of a Meeting. Onsite technology was the next crucial importance. A majority of planners’ state that a property’s website is where they get the most information when searching for a host property.

Food and Beverage Options. The importance of food and beverage options to planners remained constant year over year.

Collaboration and Creativity to Stay in Budget. Demand from leisure, individual business travelers and groups demonstrated they have more money to spend on meetings in 2017 but will spend it across more meetings, rather than more money to spend per meeting. These individuals shared that flexibility also plays a vital role for planners who often need to shift dates in one or two weeks in either direction.

Source: http://www.themeetingmagazines.com/news/2017-meeting-trends-forecast/

3 West Club
3 West 51st Street
New York, NY 10019

Food Trends to Look Out for in 201(7)

Food Trends to Look Out for in 201(7)

After doing some extensive research we have rounded up the food trends you should keep an eye out for in the near future. Some of these are going to shock you, while others you may have seen coming. 3 West Club’s Chef is an individual of the highest skills in culinary and he more than likely can accommodate one of these meals during your stay at the club’s hotel or one of your own planned events.

1. Vegetables Continue to Edge Out Meats

As more consumers look for healthy dining options, they pass over animal proteins in favor of fresh produce. This trend started several years ago, but its staying power has even impressed Wall Street. Restaurant customers want to enjoy their meals with more flavor and less guilt.

By ensuring a wide variety of vegetable alternatives to meat-based dishes, restaurants cater to more than just customer taste. They also market their commitment to healthier menu choices and sustainable food supply practices.

2. Franken-Creams

Photo By: @mumbaicravings

2016 was the year of the ice-cream hybrid – freak shakes, fairy floss and ice cream ramen, to name a few – and this looks set to continue into 2017, as people look for ever more Instagrammable desserts.

3. Seaweed

Photo By: weeknitemeals.files.wordpress.com

With the growing popularity of ramen in the West, expect to see more seaweeds on menus as well as hidden in dishes as an umami hit. In fact, sea vegetables in general will see a surge in popularity, especially in the health food industry, where the likes of kale may have had its day.

4. Produce Is the New Pasta

Photo By: marthastewart.com

As spiralizers turn out enticing pasta-like ribbons of beets, zucchini and asparagus, chefs are also folding vegetables into traditional pasta dough. Pureed carrots, tomatoes and spinach are perfect for rolling into fusilli, fettuccine and linguine. Vegetable lasagna will take on brand new looks and flavors.

5. Blackening food

Photo By: viraloc.com

Bear with us, this one is a little bit weird. We are noticing a trend of blackening food to create a change in taste and texture, often creating a savoury quality that can be a bit of an acquired taste. Blackening food is done in a variety of different ways depending on the kitchen and food type, but it seems that the trend has moved beyond the grill, with a range of foods incorporating the likes of activated charcoal to create unique flavours. Burgers, ice-cream, pasta, lemonade – there doesn’t seem to be a limit on what can be blackened.

6. Congee

Photo By: takpo.com

Here’s something to put into your schedule to hunt down next winter – congee. This rice porridge is super popular across Asia, with several countries creating unique variants on the original formula. Flavorings and additional ingredients are often added to spice things up a bit, making congee an intriguing addition to the breakfast scene. Congee has already caught on a bit down south (and if you look around Sunnybank you can find a few spots serving it up), but we reckon the heyday of congee is not far off.

7. Nikkei

Photo By: FineDiningLovers.com


Take the best of Japanese, then take the best of Peruvian cuisine – now combine them together with dedication, respect and ultimate technique, what do you have? Nikkei. Nikkei is probably one of the globe’s youngest cuisines, but it’s one that is sure to gain more traction in 2017.


Sources: https://www.finedininglovers.com/blog/news-trends/9-food-trends-2017/
https://www.boggiattoproduce.com/news/blog/restaurant-trends-2017/
https://theweekendedition.com.au/food-drink/food-trend-predictions-for-2017/
https://www.finedininglovers.com/stories/food-trends-2017-14353/

3 West Club
3 West 51st Street
New York, NY 10019

The 4 Hottest Wedding Themes

The 4 Hottest Wedding Themes

this week we would like to repost these 4 smoking hot wedding themes from our friends at bridal guide. considering planning your wedding sometime in the near future? at the 3 west club we can integrate any of the below themes and ideas with our beautiful spaces. call us today and lets make it happen!

Rustic

Homespun barn weddings, filled with branches, lanterns, and nature-inspired décor, are more popular than ever.

vintage

believe it or not The vintage wedding trend is still going strong! there's just something that feels so romantic about adding old-world items and antiques to your big day.

high drama

this section is pretty self explanatorily. very eye popping decor that truly give the wedding that once in a life time appereance.

pure romance

similarly, this theme pure romance is just as it implies. beauty that will melt all of our hearts.

Pictures Provided By: http://bridalguide.com/blogs/bridal-buzz/wedding-trends-pinterest-contest


3 West Club
3 West 51st Street
New York, NY 10019

How to Increase Your Event Sign Ups

How to Increase Your Event Sign-Ups

start off the year on a even more positive note with these tips on how to increase the quantity of sign-ups for all of your events. we would like to remind our readers that here at the 3 west club we have 7 different unique space rooms that can be accommodate to hold your event.

There are plenty of ways you can increase your signups by making some adjustments via your website. Believe it or not, most them don’t require any kind of technical or coding knowledge (which can become annoying to even those with the proper skill sets). Following these tips can make a huge difference in the number of hits you land and conversions you receive back.

When you break these actions down to their most basic ideas, it comes down to removing psychological barriers and offering better reasons to sign up. Keep those two ideas in mind whenever you’re working on a signup page:

Does this make it easier to sign up?
Does this give a better reason to sign up?If the answer is yes, then you’re likely going to see an increase in your conversions.

Emails


To get people to sign up you need to give them detailed answers. Specifically, to what, when, where and why. What your event is about? Where is the location of your event? What time is your event taking place? Why they can't miss it?

Second Email: Confirmation Email
A huge mistake many businesses do is not send a confirmation email when someone registers for an event. Why is this bad you may ask? Well a confirmation email can benefit both parties. The person who has registered for the event will have peace of mind knowing that their order/reservation went through. Additionally, you can add links to related content on your website (which will increase your visitors) or encourage them to connect with you on social media (grow your audience).

Third Email: Reminder Email
Another common mistake businesses commit? Forgetting to send a reminder email. Let’s be honest, we are all busy individuals who from time-to-time forget things. This action will make everyone’s lives easier. Send out a reminder email a week prior to the event to those registered. Don't forget to include the date and address of the event as well as any information that could be extremely helpful such as parking, catering, etc.

Sign Up Page


Your sign-up page is where you want people to sign up for your event, correct? Therefore, you need to make it stand out! Businesses can do this by using quality imagery and making sure the content is clear and concise, have bold call-to-actions and don't forget to make sure there is contact information on the page.

Social Media

Social Media is vital to every business. It is where clients, future clients, those possibly interested and many others will get to know more about your company. Here they can know what the company’s brand is, what the company follows and what is happening next within the company.

Facebook
Create a Facebook event on your page, include all the information about your event and a link to the sign-up page, regularly post about the event and share links and images related to the event.
Ad Ad Ad. If you are looking to reach more people through Facebook try using Facebook's paid advertising which is more than likely to land you more hits.

Twitter
Don't forget to post regular tweets about your event, always include a link to your sign-up page and if applicable throw in an image too!
Twitter also offers paid advertising if you would like to try and reach more people through the platform.

Instagram
Like all the above, Instagram now offers paid advertising that is unavoidable if a user is scrolling through their feed. Instagram is strictly a picture and video social media outlet but you can still use it affectively to talk about your upcoming event.

Blogs


If you think Blogs are old school, think again. With more people having access to the internet than ever, blogs are just as popular as social media and as they were when first created. Writing blogs related to the topic of your event is always helpful when attempting to spark interest to an event. Do make sure to mention your upcoming event at the bottom of the related blog and include a link to the sign-up page.

Using the ideas mentioned above will help you reach a bigger audience and make your attendee list grow. There are plenty of other ways to attract more people (i.e. – press releases, video marketing, ask for help promoting your event from other businesses, etc.
We wish you the best of luck on all of your future events!

Sources: http://www.thriveability.co.uk/blog/the-4-pillars-of-event-marketing-increase-event-sign-ups
https://blog.kissmetrics.com/increase-user-sign-ups/



3 West Club
3 West 51st Street
New York, NY 10019

2017 Wedding Colors

wedding colors for 2017

at the 3 west club all we do is execute your plans of having a spectacular once in a life time wedding. although today's blog we bring you anticipated wedding colors for 2017, we also acknowledge the fact that your wedding color can come from literally anywhere and not just essentially a blog or other source. we are more than happy to assist you in planning your wedding here with us at the 3 west club.




Pictures Provided by: https://www.elegantweddinginvites.com/top-10-wedding-color-combination-ideas-for-2017-trends/


3 West Club
3 West 51st Street
New York, NY 10019

5 Cockails for the Holidays

5 cocktails for the holidays

WITH CHRISTMAS AROUND THE CORNER, WE WANTED TO RECOMMEND SOME OF THE TOP HOLIDAY DRINKS TO MAKE SURE YOU do not forget to serve AT YOUR FAMILY GATHERING OR EVENT. THE 3 WEST CLUB WILL ALSO BE INCORPORATING A COUPLE OF THESE DRINKS TO CELEBRATE THE UPCOMING HOLIDAYS.

coquito




INGREDIENTS
Unsweetened coconut cream or Cream of coconut (Such as Coco Lopez)
1 tbsp. ground nutmeg
1 vanilla bean
8 Cinnamon sticks
750 ml Añejo or spiced rum

DIRECTIONS
Combine all the ingredients except the rum in a saucepan over medium heat.
Bring to a simmer, stirring constantly.
Remove from the heat, let cool and stir in the rum.
Transfer to bottles (making sure that at least one cinnamon stick goes into each bottle), seal and store in the refrigerator.
Serve over ice in rocks glasses and garnish with cinnamon sticks.

Candy Cane Cocktail

INGREDIENTS
2 oz strawberry vodka
4 dashes white creme de menthe
2 ½ ounces cranberry juice
Ice

DIRECTIONS
Combine all the above ingredients in a cocktail shaker.
Combine well and strain into glasses.
Use crushed candy cane as a garnish around the rim.

spiced eggnog

INGREDIENTS
6 eggs
3 cups milk
8 tbsp. sugar
½ teaspoon ground nutmeg.
Spiced Rum

DIRECTIONS
Use an electric mixer to the beat eggs in a large bowl.
Gradually add the 3 cups milk and 8 tablespoons sugar to your mixture until it has thickened slightly.
Set your burner on the lowest possible setting and heat your ingredients in a pan until the mixture is thick enough to coat the back of a spoon.
Next add the 3 teaspoons vanilla essence and ½ teaspoon ground nutmeg.
Cover with plastic wrap and refrigerate until chilled.
Now to spice it up! Add 1 ½ ounces spiced rum per glass to 4 ounces of eggnog, stirring together. Top with a pinch of either nutmeg or cinnamon.

berry little cocktail

INGREDIENTS
½ cup sugar
1 ½ cups water
Add a cup of fresh cranberries
2 ounces of champagne
1 ounce ruby red grapefruit vodka
1 ounce cranberry juice
1 ounce black currant juice

DIRECTIONS
Dissolve ½ cup sugar into 1 ½ cups water in a medium saucepan over medium-high heat.
Add a cup of fresh cranberries and simmer for 5 minutes or until softened before removing from the stove and letting cool.
Strain your berries and place them on a tray in the freezer for at least 2 hours.
For each drink, you will need to chill 2 ounces of champagne, 1 ounce ruby red grapefruit vodka, 1 ounce cranberry juice, and 1 ounce black currant juice.
Mix liquids in a champagne glass and garnish with a skewer of 4 or 5 frozen candied cranberries.

peppermint white russians

INGREDIENTS (makes 2 drinks)
2 oz Peppermint Mocha Kahlua
1 oz vodka
2 oz milk or cream

DIRECTIONS
In a large glass or pitcher, combine all the ingredients and stir to combine.
Divide between small glasses and add ice to fill up the glass. Serve.
(Optional): crush peppermints or candy canes, wet the rim of the glass, and press into the candy. This make for an especially festive presentation!

Sources: : http://www.liquor.com/the-10-best-christmas-cocktails//2/
https://www.punchbowl.com/p/top-10-christmas-cocktails
http://www.topinspired.com/christmas-alcoholic-drinks/

3 West Club
3 West 51st Street
New York, NY 10019

Hosting a Holiday Party for your Company (Do it)

host a holiday party for your company

With Thanksgiving behind us, many employers are now focused on end-of-year holiday parties. The 3 West Club does have some limited dates still available for a holiday party in December. Contact us today for more information!


(Photo Courtesy of 46Minna)

Corporate holiday parties offer numerous benefits for employers and employees alike. Employees are the heart of a company, and a holiday party is a great way to express your appreciation and thank your team for another year of hard work.

Why should we host a company holiday party?

Research shows employee appreciation can inspire increased productivity, retention and satisfaction among employees. An end-of-the-year party provides an enjoyable evening for employees and allows companies to show their appreciation in a more personal way.

Benefits to having a company holiday party:

It builds culture.

If you’re trying to establish your company culture (or want to reinforce it), the holiday party is a great opportunity to demonstrate what you’re all about. If you try to prioritize individual recognition, you can have an awards ceremony during the party.
Plus, parties are fun! Your employees want to have a good time. While it might seem insignificant in the grand scheme of things, having a holiday party shows you’re a company that values employees’ happiness—and that you’re a genuinely fun place to work.

It boosts morale.

Ending the year on a high note with some fun can boost morale, leaving employees with a high opinion of the company and their work as they break for the holidays. Additionally, it can present an ideal way to kick off the New Year on optimistic footing, empowering your team to return with enthusiasm and energy.

It helps you and your employees get to know one another.

Getting to know your employees as people, not simply as workers, is essential for teams to succeed. Interacting with your employees at a social gathering is an excellent way to accomplish this goal. You can gain insight on how to work best with them in a professional setting by simply listening to their interactions.

Celebrating together is also a great opportunity for your employees to get to know one another. Often at the office, employees only get to interact with others within their department. Having an inclusive company holiday party affords your co-workers the opportunity to meet and mingle with people they might not otherwise get to talk to on a regular basis. Employee bonding in a social context is a key element of team building, which is necessary to produce the best results.

It shows gratitude in a personal way.

It’s true: giving your employees a year-end cash bonus or extra PTO is an amazing way to say thank you for their hard work. However, they will also appreciate a more personal way of showing gratitude. Having a party for them says that you value them as both employees and people—they aren’t just a faceless entity you can throw a check at and call it personal recognition. If you really want to go the extra mile, you can hand out “awards” to employees at the party to show them that you truly appreciate their contribution to your organization.

Now that you’ve decided to host the party, don’t forget to think outside the box to create an event that your employees will be excited to attend.

Please consider these tips for planning a memorable holiday party for your employees.

  1. RSVPs should be voluntary. If attending a company party is mandatory, you may be opening your business to a number of wage-and-hour-related issues. Plus, feeling “forced” to attend an event can really put a damper on holiday cheer.

  2. Pick the venue and entertainment carefully, and keep safety top-of-mind. Consider asking employees for suggestions during the planning process to promote participation.

  3. Create a festive setting where everyone feels welcomed.

  4. Ask managers to lead by example. Employees will often look to their supervisors for cues on proper demeanor at work events. Designate specific individuals to oversee conduct and gently remind employees that company conduct policies apply at the holiday party.

  5. Promote responsible consumption

If alcohol will be served, urge employees to drink responsibly and have a plan to manage the inherent risks:
▪Consider limiting choices to wine and beer with a variety of non-alcoholic options available.
▪Use a drink ticket system to help limit consumption. End service an hour before the party ends.
▪Hire professional bartenders. Don’t let employees serve themselves.
▪Managers should remain alert and watch for employees who may be drinking in excess.
▪Arrange for company-paid transportation for any employee who cannot safely drive. Make sure all employees are aware of this option in advance.

  1. Promote your company event with enthusiasm, and be conscientious. Practicing responsible party-planning doesn’t mean that you can’t also enjoy celebrating with work colleagues and friends.

HAPPY HOLIDAYS FROM THE 3 WEST CLUB! WE HOPE YOU CHOOSE TO CONSIDER HAVING A HOLIDAY PARTY WITH YOUR COMPANY AND THAT IT TURNS OUT TO BE A SUCCESSFUL EVENT.

Sources: http://www.uniquevenues.com/blog/planning-corporate-holiday-party-your-employees-will-want-attend
https://www.zenefits.com/blog/how-to-plan-company-holiday-party/
http://www.bizjournals.com/bizjournals/how-to/human-resources/2016/11/planning-the-company-holiday-party-a-checklist.html


3 West Club
3 West 51st Street
New York, NY 10019

Top 10 Bridal Dresses for 2017

top 10 bridal dresses for 2017

there is still time to plan your epic 2017 wedding with us at the 3 west club. we will assist in making sure you have the best wedding of the year. with several top quality spaces, exceptional chef and staff, and spectacular customer service, we will make your wedding an unforgettable one.

1. 2017 will mark the year that brides aren't afraid to show their true colors! pink wedding? Why not? Of course, white is timeless and elegant, but perhaps not the best fit for the edgy, modern bride who wants nothing more than to shirk tradition and stand out.



2. trains & veils. The two classic elements stayed strong on the bridal runways, but with the sort of drama and glamour that would make for the perfect "flowing in the wind" Instagram and Snapchat moments. Veils were accented with embroidery, lace, beading and, in certain cases, Swarovski crystals; romantic trains ranged from a shorter church length to a Royal Wedding-esque cathedral style.

3. 2016 = year of the Crop (top). Remember to keep it classy and choose styles that show just a sliver of abdomen, with a skirt that sits high on the hips and a top that leans conservative. When it comes to crop top styles, less is definitely more.
























4. Lace is always a bridal mainstay, but for spring 2017, there seems to be a profusion of it. we're predicting a bit more of that laid-back.

5. While capes appeared here and there over the past couple of seasons, the runway, street style and superhero favored toppers are officially having their moment in the bridal world. capes are everywhere for spring 2017.



6. Beachy bohemian will be big in the coming year, thanks to the trendy Raw Coast color palette. Think relaxed, flowing lace, drapey fabric off-the-shoulder details and high-low styles. Additionally, expect to see crown braids take the place of those ubiquitous flower crowns.

7. Bridal designers played up corsetry this season by accenting the bustier top with lace, embroidery, elaborate beading and creative illusion paneling (apparently, side boob is "in" for weddings). The '90s slip dress trend also made its way to the wedding aisle with silhouettes beyond the spaghetti-strap column: '30s-style peignoirs.



8. While sexy never goes out of style and will likely continue to be seen in 2017, many predict a return to traditional styles. forshadowed, a flood of fluffy, layered A-line shapes and long-sleeve styles à la Duchess Kate.

9. For the most daring of brides, a prediction of no dress at all has been made. Like the now-iconic Brandon Maxwell creation donned by Lady Gaga at this year’s Oscars, elegantly appointed pants or a craftily caped jumpsuit will add a modern edge.

10. it is predicted that a few fashion-forward guys will opt for the wardrobe change in 2017. While a classic dark tuxedo is ideal for the ceremony, guys can (and probably will) let loose for the reception, incorporating a more casual cream jacket or an on-trend pop of color like a steel blue.

Sources: http://www.weddingshoppeinc.com/blog/index.php/2016/03/28/2017-wedding-trends/
http://fashionista.com/2016/04/spring-2017-bridal-trends#!

3 West Club
3 West 51st Street
New York, NY 10019

Choosing a Theme for Your Corporate Event

Choosing a Theme for Your Corporate Event

earlier this month we provided a list of five potential creative themes for your gala dinner events. in this week's blog we will provide you with some insightful information about choosing a theme for your next corporate event. the 3 west club would like to remind you that between our 6 uniquely different event spaces we can assist in making your corporate event everything you've planned it out to be.

Certified Speaking Professional, Chip Eichelberger, writes:

"Choosing your theme’s tagline is critical because it provides the centerpiece idea from which the meeting presenters will focus on. They must reinforce the key messages of the event that will be the clear call to action when everyone leaves. It is a challenge to continually come up with great meeting themes. I have compiled a list of some of the themes I have seen over the years for you. I hope it can help you brainstorm potential options. A few thoughts before you get to the list".

once you've selected your theme, you can intertwine elements of the theme into every part of your meeting.
such as:

Creating a logo (PPT template for the presenters)
Choosing a color scheme
Clarifying what the theme means for all presenters and what the leadership has decided to be the key messages – communicate effectively
Sending out teaser invitations by mail, email, audio and video clips
Coordinating special events, meals, experiences tied into your theme
Looking at potential teasers/gifts to be placed into the hotel rooms that can tie into your theme
Ordering ad specialty items that incorporate the theme – like shirts, bags, T-shirts, hats, pens, flash drives, etc. Even better, make them a surprising when they return to their hotel room.
Outfitting your staff with special shirts with the meeting theme logo so they stand out
Creating a follow-up program with a survey to ensure that the proper messages were received
Considering the gesture of recording key messages from the presenters for Mp3 downloads or sending out a CD/DVD to reinforce the messages

we also encourage you to take a look at unique venues (which the club just won an award for) latest infographic which directly relates to the same topic at hand.




Sources: http://www.franchisespeakers.com/choosing-a-theme-for-your-meeting/
http://www.uniquevenues.com/blog

3 West Club
3 West 51st Street
New York, NY 10019

3 West Club still has great availability for Holiday Parties

3 West Club still has great availability for Holiday Parties.

National Gobble Gobble Day (Thanksgiving) is days away. Plan your family gathering with us, and we’ll make sure it’ll be another year of delicious food and beautiful memories. Chef Gary would be more than happy to accommodate and incorporate your needs. Speak to our Director of Catering today.
In this week’s blog we bring you a list of our Top 5 Alternatives to the traditional Turkey.

1) Lasagna


Nothing brings a family together like a big plate of lasagna. The soft noodles, hearty sauce and gooey, melted cheese just warm your heart and soul with each bite.

2) Rotisserie chicken

You can roast a chicken the same way you would a turkey with your favorite herbs and seasoning, but in about one-quarter the time! Not only is chicken an easy dish to prepare, it's the most popular variety of poultry, so you'll satisfy everyone.

3) Salmon fillets


Does your family prefer fish to red or white meats? Then by all means, serve up salmon in place of your turkey this year! Salmon is a very mild fish that isn't overly fishy so it's easy to pair with a ton of different sauces without overpowering your senses. Plus, it's really easy to make and takes less than 10 minutes to bake or fry the perfect fillet!

4) Lamb

If you're looking for a little fancier menu option for Thanksgiving, skip the poultry and the fish and go for a stunning rack of lamb instead! Lamb is a hearty red meat that is as stunning to look at as it is delicious to eat.

5) Tofurky

Lastly, tofurky. Tofurky is a soy-based vegetable protein that is often eaten as links, sausages and burger patties. A new dish has been released with tofurky roast that is stuffed with wild rice and served with gravy, so vegetarians can enjoy the holiday festivities as well.

Thank you for reading and don’t forget to call (212-582-5454) or visit 3WestClub.com today to book your Thanksgiving and other Holiday Parties while the space is still available.

Source: http://www.sheknows.com/food-and-recipes/articles/975427/top-10-alternatives-to-turkey-on-thanksgiving


3 West Club
3 West 51st Street
New York, NY 10019

Tips for Attracting + Engaging Millennials at Your Event

Tips for Attracting and Engaging Millennials at Your Event

In this week's blog we bring you some vital tips for attracting and engaging millennials at your upcoming event.

1. Make your event website “social” .
When trying to attract Generation Y attendees, don’t stick to just the meeting basics (i.E. - event agendas and registration forms). Let the audience begin to interact before the meeting by incorporating social media widgets, enabling comments and featuring blog posts from speakers.

2. Host your event in a big city.
Researchers have found that millennials want to live and go to big cities where there is public transportation and a lot of nighttime activities.

3. Offer opportunities for professional networking.
research has also found that an estimated 80 percent of millennials are more likely to attend events that include a "peer-to-peer networking" and a "career networking and job opportunities".

4. Make education fun and interesting.
mobile applications and gamification in sessions and throughout the meeting will make learning much more interactive and keep your attendees focused as well as interested.

5. Make social media an event focus.
we live in an age where social medial holds great power. by creating a hashtag for the event you have attendees something to automatically engage about and connect everything occurring at the event to (subconsciously creating advertising for your company). you can also arrange to have tweets and posts displayed on projection screens throughout the space. another idea is incentivize the social interaction by offering a prize for the most interesting or engaging tweet.

Additionally:


Sources: http://www.meetingsimagined.com/tips-trends/tailor-your-event-millennial-audience
http://www.uniquevenues.com/blog/tips-attracting-engaging-millennials-your-event-infographic

3 West Club
3 West 51st Street
New York, NY 10019
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