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Choosing a Theme for Your Corporate Event

Choosing a Theme for Your Corporate Event

earlier this month we provided a list of five potential creative themes for your gala dinner events. in this week's blog we will provide you with some insightful information about choosing a theme for your next corporate event. the 3 west club would like to remind you that between our 6 uniquely different event spaces we can assist in making your corporate event everything you've planned it out to be.

Certified Speaking Professional, Chip Eichelberger, writes:

"Choosing your theme’s tagline is critical because it provides the centerpiece idea from which the meeting presenters will focus on. They must reinforce the key messages of the event that will be the clear call to action when everyone leaves. It is a challenge to continually come up with great meeting themes. I have compiled a list of some of the themes I have seen over the years for you. I hope it can help you brainstorm potential options. A few thoughts before you get to the list".

once you've selected your theme, you can intertwine elements of the theme into every part of your meeting.
such as:

Creating a logo (PPT template for the presenters)
Choosing a color scheme
Clarifying what the theme means for all presenters and what the leadership has decided to be the key messages – communicate effectively
Sending out teaser invitations by mail, email, audio and video clips
Coordinating special events, meals, experiences tied into your theme
Looking at potential teasers/gifts to be placed into the hotel rooms that can tie into your theme
Ordering ad specialty items that incorporate the theme – like shirts, bags, T-shirts, hats, pens, flash drives, etc. Even better, make them a surprising when they return to their hotel room.
Outfitting your staff with special shirts with the meeting theme logo so they stand out
Creating a follow-up program with a survey to ensure that the proper messages were received
Considering the gesture of recording key messages from the presenters for Mp3 downloads or sending out a CD/DVD to reinforce the messages

we also encourage you to take a look at unique venues (which the club just won an award for) latest infographic which directly relates to the same topic at hand.




Sources: http://www.franchisespeakers.com/choosing-a-theme-for-your-meeting/
http://www.uniquevenues.com/blog

3 West Club
3 West 51st Street
New York, NY 10019
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