Looking to Host a Meeting in 2017?

Looking to Host a Meeting in 2017?

Welcome to the 3 West Club Blog. We look forward to educating you on tips and trends on the meeting and events industry. check back weekly as topics will change.

2016 proved to be a fruitful year for meetings and events.

Top trends for 2016 Include:

1) Hotels Flex Their Muscle
North American hotels retaining the upper hand in price negotiations.
2) Lead Time Becomes Scarcer
As a result of the strengthening seller’s market, planners are going to have to work harder to convince their meeting owners to commit to events farther ahead.
3) F&B Gets Healthier & Pricier
Planners are facing a bit of a double whammy when it comes to food and beverage budgets.
4) Meetings Morph into Experiences
​Need to create a compelling meeting experience for attendees.
5) Mobile Apps Matter
Mobile meeting and convention apps are becoming ubiquitous for all but the smallest gatherings.
6) Virtual & Hybrid Meetings Multiply
Planners use virtual/hybrid meetings to save on costs, reduce travel and time out of office and to reach a broader audience.

Most Popular Meeting Types

Training 15.7
Internal Team Meeting 14.7
Sales/Marketing 12.2
Conferences/Trade Shows 10.0
Senior Leadership/Board Meeting 8.1
Advisory Board 7.6
Incentive/Special Events 6.2
Product Launch (Internal/External) 5.1

Source: Successful Meetings (

3 West Club
3 West 51st Street
New York, NY 10019

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